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  • The commitments

The commitments

  • Ambiente
    • Developing agro-ecological practices
    • Preserving natural resources
    • Eliminating non-recyclable or non-compostable single-use plastics
    • Aiming for carbon neutral production by 2030
  • Produttori
    • Maintaining fair remuneration for the work of growers
    • Improving the work environment of Pink Lady® network employees
    • Supporting innovation for an increasingly sustainable form of production
    • Fighting against food waste
  • Territori
    • Maintaining employment in the growing areas
    • Giving priority to young growers who wish to get set up
    • Facilitating relationships betweens local residents and growers
  • Consumatori
    • Guaranteeing a healthy, natural and quality product
    • Optimizing consumer access to traceability information by 2025
    • Increasing the number of meeting points with growers
  • Developing agro-ecological practices

    Agro-ecological practices in orchards

    The growers are committed to improving their impact on the environment as part of sustainable production.

    In 2021, 100% of growers certified

    For sustainable orchards:

    For organic orchards:

    Maggiori informazioni
  • Preserving natural resources

    Preserving
    natural resources

    Fully committed to a sustainable development approach, Pink Lady® packing stations and growers have become involved in the preservation of natural resources, and adopted various solutions among the following.

    Energy is precious

    Every drop of water counts

    Maggiori informazioni
  • Eliminating non-recyclable or non-compostable single-use plastics

    Eliminating non-recyclable or non-compostable
    single-use plastics

    Punnets made from 100% FSC certified cardboard, from sustainably managed forests, and 100% recyclable

    With cover or case

    Adhesive flap closure

    Flap closure with band

    Home-compostable certified
    cling film

    Flowpack wrapping certified home-compostable or recyclable

    Maggiori informazioni
  • Aiming for carbon neutral production
    by 2030

    Aiming for a carbon neutral sector by 2030

    Pink Lady® committed to the PEREN programme (energy performance) in September 2020 with 2 objectives:

    This programme is the first step in the 2030 carbon neutrality objective for Pink Lady® production.
    During the next 2 years, 3 points will be studied:

    Maggiori informazioni
  • Maintaining fair remuneration
    for the work of growers
    Maggiori informazioni
  • Improving the work environment
    of Pink Lady® network employees

    Improving the work environment of Pink Lady® network employees

    All packing stations are committed to a social practice assessment audit (SMETA - Sedex Members Ethical Trade Audit) which covers:

    Maggiori informazioni
  • Supporting innovation for an increasingly sustainable form of production

    Supporting innovation
    or an increasingly sustainable form of production

    The Pink Lab's mission involves supporting research and development for more sustainable production in various fields such as:

    Maggiori informazioni
  • Fighting against food waste

    Fighting against food waste

    Pink Lady® apples are the fruit of a rigorous selection process. However, the apples which are not selected are not wasted!

    Maggiori informazioni
  • Maintaining employment
    in the growing areas

    Maintaining employment
    in the growing areas

    Pink Lady® is committed to guaranteeing constant growth within its network and thus sustaining a positive impact in production areas.

    Beyond the production of quality apples, the Pink Lady® network also maintains jobs and generates wealth in the areas where it operates in Europe.

    Distribution of jobs per sector of activity
    of the Pink Lady® network

    Geographical distribution of jobs
    in the Pink Lady® network in Europe

    5920
    2275
    The Loire valley: 465
    The southeast: 1010
    The southwest: 800
    385
    195
    Catalonia: 195
    2975
    1440
    South Tyrol: 860
    Emilia-Romagna: 580
    Direct jobs in the network
    Total jobs supported by the network
    Source: UTOPIES 2017 study

    * Direct jobs (employees within the network), indirect (jobs in the supplier chain) and induced jobs (through household consumption and public admini

    .........
    Maggiori informazioni
  • Giving priority to young growers
    who wish to get set up
    in order to guarantee the renewal of generations
    Maggiori informazioni
  • Facilitating relationships betweens
    local residents and growers
    Maggiori informazioni
  • Guaranteeing a healthy, natural and quality product Maggiori informazioni
  • Optimizing consumer access to traceability information by 2025 Maggiori informazioni
  • Increasing the number of meeting points
    with growers
    Agricultural shows, orchard open days, etc.
    Maggiori informazioni
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