Pink Lady® growers make a contractual commitment, through integrated fruit production charters. This cultivation method, which protects the environment, combines conventional practices with natural solutions from organic farming:
– The orchards are observed constantly, using software to monitor the trees, the soil’s water requirements and the climate;
– Biodiversity and a natural balance are maintained through grassy fields, hedges and birdhouses in the orchards;
– Priority is given to natural methods of tree protection, such as using natural predators, for instance, ladybirds, against aphids, and the mating disruption pest management technique;
– Any other measures, such as applying synthetic products, are kept to a strict minimum and used as a last resort and in case of absolute necessity.